Marketing Activities with Leverage and a Force Multiplier

An efficient way to generate qualified leads without continual, heavy investment in capital is to focus on business development activities that provide leverage and a force multiplier.

Leverage means that the effort that you spend on a given activity continues to pay dividends long after you are finished working on it, and a Force Multiplier is something that allows you to get your message out to many people simultaneously without any additional incremental costs.
Three good examples are:

  • Developing
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How to Fix Getting a Black Screen When Attempting to Install Windows XP

I recently was re-installing WinXP on my folks computer and instead of blowing away their existing disk used an extra one that I had lying around.

When I went to run the WinXP set up disk I chose to boot from the CD and then got the "Setup is inspecting your computer’s configuration" message.  And then just a black screen.  The CD drive spun down and then nothing.

Turns out that since I was trying to use a disk that → Continue reading “How to Fix Getting a Black Screen When Attempting to Install Windows XP”