Goal Oriented Design and Its Impact on Your Site’s Effectiveness

Take a 5 second look at your website, and then close your eyes.

What were the top three things that you noticed? If those top three things are not related to the top three things directly related to helping your business turn visitors into customers, your site isn’t implementing Goal Oriented Design principals.

Goal Oriented Design is a layout philosophy that prominently features the information and/or activities on your site that are most relevant to bringing in new business. Continue reading “Goal Oriented Design and Its Impact on Your Site’s Effectiveness”

Your Most Popular Entry Page and Its Impact on Layout and Design

Knowing your most popular entry point helps you determine the kind of content that is driving traffic to your site.  This in turn helps you determine what kind of changes and additional content you should add to your site to help boost your success.  There are a number of different tracking and reporting packages that can answer this question.  NBI provides a hosted tracking solution called goalTracker which enables you to answer that and many other questions about your website → Continue reading “Your Most Popular Entry Page and Its Impact on Layout and Design”