Goal Oriented Design and Its Impact on Your Site’s Effectiveness

Take a 5 second look at your website, and then close your eyes.

What were the top three things that you noticed? If those top three things are not related to the top three things directly related to helping your business turn visitors into customers, your site isn’t implementing Goal Oriented Design principals.

Goal Oriented Design is a layout philosophy that prominently features the information and/or activities on your site that are most relevant to bringing in new business. Every business has a different sales cycle, customer profile, and website activities that help bring in new customers. For example, one business might have a high conversion rate for those who sign up for an e-newsletter, another might have good success with offering a free survey or trial download. The point is, that each and every business has a specific set of activities or information, that it can provide on its website that helps it bring in new business. These set of activities, or Goals, are what should be featured prominently on the site.

So, when you are looking to develop a new website or redesign an existing one, the following steps will help you develop a design and layout that helps you meet your business goals:

  1. Examine your sales cycle. What are the activities and/or information that prospects typically need before they decide to buy?
    1. Are there a series of FAQs or specific questions that most prospects ask?
    2. Do you tend to convert people who read your newsletter?
    3. Do prospects need to compare your product or service to one of your competitors?
  2. Distill this list down to three to five distinct activities or key pieces of information. These will be your Goals and you will want to create design elements that feature these items prominently in your layout.
  3. Create a design/layout that make each of those items prominent on every page on your website. Adding these elements to just the homepage on your site will minimize the effect. In most cases many people enter your site through a page other than the home page. Moreover, you never know when they will decide to click on the item that you are trying to feature and don’t want them to have to find their way back to the home page to do it.

For example: look at http://www.personalstockstreamer.com. The two prominent buttons on the home page, and at the top of every sub page on the site, correlate to the two most important parts of this business’s sales cycle: offering a free download so that prospects can try out the product, and making it easy for prospects to read about the feature set offered in the software. When you first look at the site, these items “jump out at you” and are easy to find.

So, take a 5 second look at your website and then close your eyes.

What are the top three things you remember? Are those things that your prospects are interested in, or will give them the information that they need to move them along the path of your sales cycle? If not, your site might not be doing everything that it could to help you bring in new business.

With a little bit of business introspection and some modifications to your site you can go a long way to help increasing your site’s effectiveness.

— Ryan Chapin
President, Nuts & Bolts Interactive, Inc.

Chaging the Default Browser under Windows XP for IE and Firefox

There are times when you might want to change your default browser; especially if you are a developer and want to make sure that something works as it should with both IE and Firefox.

To change your default browser:

  • Go to: Start/Control Panels/Add or Remove Programs
  • Click on "Set Program Access and Defaults", the last button in the left-hand nav
  • Click on the "Custom" set of options
  • You will see an expanded list of items, Web Browser, E-mail Program, etc.
  • Under the "Choose a default Web browser", select the radio button next to browser you would like to set as default.
  • Click "OK"

getURL() in a Projector Firefox Bug and Solution

If you have ever tried to do a simple getURL() command in Flash from an .exe projector you’ll notice that it fails when Firefox is your default browser.

Following is the solution to the problem in both AS 2.0 and AS 3.0

Here’s the code for the fix in AS 2.0:

// code on a keyframe on the main timeline

var swfUrl:String = _root._url;
var lastSlashIndex:Number = swfUrl.lastIndexOf("/");
var pipeIndex:Number = swfUrl.indexOf("|");
var baseUrl:String;
if (pipeIndex >= 0)
{
baseUrl = swfUrl.substring(0, pipeIndex);
baseUrl += ":";
}
else
{
baseUrl = "";
}
baseUrl += swfUrl.substring(pipeIndex + 1, lastSlashIndex + 1);

myButton.onRelease = function()
{
var targetUrl:String = baseUrl + "test.html";
getURL(targetUrl, "_blank");
};

Here’s the code for the fix in AS 3.0:

// code on a keyframe on the main timeline

import flash.events.MouseEvent;
import flash.net.*;

output_txt.text = this.loaderInfo.url;

var swfUrl:String = this.root.loaderInfo.url;
var lastSlashIndex:Number = swfUrl.lastIndexOf("/");
var pipeIndex:Number = swfUrl.indexOf("|");
var baseUrl:String;
if (pipeIndex >= 0)
{
baseUrl = swfUrl.substring(0, pipeIndex);
baseUrl += ":";
}
else
{
baseUrl = "";
}
baseUrl += swfUrl.substring(pipeIndex + 1, lastSlashIndex + 1);

function gotoTestHtml(event:MouseEvent):void
{
var targetUrl:URLRequest = new URLRequest(baseUrl + "test.html");
navigateToURL(targetUrl, "_blank");
}

myButton.addEventListener(MouseEvent.CLICK, gotoTestHtml);

Here is a link to the original article where I found this with the full explanation and fix.

How to Run Firefox 2 and 3 at the Same Time

Here’s a quick how to on running Firefox 2 and 3 at the same time under Windows

  1. Right click the shortcut of the Firefox 2, click "Properties". Add "-profilemanager" at the end of the shortcut path. Click OK. Then run this shortcut to launch Firefox Profile Manager.
  2. Create a new profile, name it "firefox3". And uncheck the "Don’t ask at startup"
  3. Go to Properties of the Firefox 2 shortcut again, remove the "-profilemanager" and add "-p default" at the end of the path. This forces Firefox 2 to open the original profile.
  4. Install Firefox 3. Choose "Custom" when you are asked.
  5. Change the installation folder to "Mozilla Firefox 3"
  6. Same in Start Menu Folder name.
  7. When is complete, uncheck the "Launch Firefox now". You still have something to do before you can run it.
  8. Go to the Properties of the Firefox 3 shortcut. Append "-no-remote -p firefox3" to the Target. The "-no-remote" will let Firefox run a separate instance. The "-p firefox3" will force your Firefox 3 to run the newly clean profile.
  9. Run the Firefox 3, and you will be prompted that your Firefox is not the default browser. DON’T click Yes. Firefox 3 is not stable and you won’t like to use it as your default browser. Simple uncheck the "Always perform this check when starting Firefox" and click No.
  10. Now you can run Firefox 2 and Firefox 3 at the same time.

VB6 Code for Openning an External File

The following VB6 code will open an external file with it’s associated application.  This assumes that there is an application on the system that is already associated with a specific executable.
Under your General Declarations:

‘ Runs an external file/launches it’s associated app
Private Declare Function ShellExecute Lib "shell32.dll" Alias "ShellExecuteA" (ByVal hWnd As Long, ByVal lpOperation As String, ByVal lpFile As String, ByVal lpParameters As String, ByVal lpDirectory As String, ByVal nShowCmd As Long) As Long

On whatever Form/Button/Event

Dim FileName As String
FileName = "C:\path\to\some\file.pdf"
ShellExecute 0&, "open", FileName, "", "", vbNormalFocus