When developing any content related to your business keeping your story straight is an important principle to keep in mind that helps to develop and maintain good relationships with your clients and prospects.
The recent news story about FaceBook’s change to their terms of service is good example of how not following this business communication principle can lead to a lot of ill-will with your customers and create a lot of bad PR
In early February of 2009 FaceBook updated → Continue reading “The Importance of Keeping Your Story Straight”