5 Reasons Why Your Website Needs a Legal Checkup Now!

This month we welcome a guest contributor, Chip Cooper, a leading information technology, software, and Internet attorney with over 25+ years in practice.  Chip operates http://digicontracts.com, a cost-effective, online contract drafting service for drafting website legal compliance contracts featuring “do-it-myself” and “do-it-for-me” options.

It’s extremely important for website businesses to stay on top of new legal risks, as well as new opportunities, as they develop.  So, I highly recommend that you sign up for Chip’s FREE newsletter, Website Law Alert — I read it regularly (it’s a quick and easy read), and I wouldn’t recommend it if it weren’t the best I’ve seen.  You’ll also get Chip’s FREE downloadable Special Report as a bonus.  Click here to signup.


If you haven’t been following the legal developments on the Web in the last couple of years, you may not be aware of the significant upswing in litigation aimed at interactive and ecommerce websites — both large and small.

To help you stay on top of these developments, I’ve boiled down the 5 factors that are driving this wave of litigation.

5 Factors Driving The Litigation

No. 1: heightened concerns regarding privacy and data security.

You probably know what’s behind this — it’s everyone’s concern over identity theft. This overriding concern has government regulators hypersensitive regarding how you collect, use, share, store, and secure your customer data online.

No. 2: consumer (and consumer watchdog) concerns regarding online fraud and scams.

Online fraud and scams perpetuated on consumers is a growing problem. Consumers and their consumer watchdog organizations are on the lookout for perceived violators. State government regulators operating in the offices of state attorneys general are becoming very active with legal actions against out-of-state interactive and ecommerce businesses that sell into their states.

Example: Florida has recently created a new task force to deal with Internet-related fraud called the CyberFraud Task Force. The group is part of the Florida Attorney General’s Economic Crimes Division. The first case filed by the Task Force was against AzoogleAds US Inc., an online media buying company.

No. 3: the overly litigious society we live in.

Daily, we see examples of ridiculous suits brought for spite or possible financial windfall.

Here’s a good example — in 2007, Leroy Greer, a married man, sued 1-800-Flowers.com for $1 million for revealing that he was cheating on this wife. Greer bought flowers for his girlfriend through the 1-800-Flowers site. Greer stated that he was careful to review the site’s privacy policy, which indicated that customers could request that personal information not be shared with “third parties”. But 1-800-Flowers sent a receipt to his house, and his wife read it. She requested a copy of the receipt, and 1-800-Flowers faxed her a receipt that revealed that Greer had sent his girlfriend a dozen long-stemmed roses with a note that read: “Just wanted to say that I love you and you mean the world to me”. By Greer’s way of thinking, he wasn’t responsible for his troubles at all — 1-800-Flowers was. So, he sued.

No. 4: high visibility on the Web.

Think about it… your site is highly visible and accessible from anywhere in the world. It’s there for all to see! This means that government regulators, disgruntled customers, overzealous competitors, and content suppliers have easy access to your site… and with it, an open invitation to examine your site and content for legal violations.

No. 5: expansive legal interpretation regarding jurisdiction.

This is the least obvious to non-lawyers. Due to the worldwide reach of the Web… combined with expansive legal decisions extending the scope of jurisdiction, you are now subject to civil suits — even criminal prosecution — by out-of-state plaintiffs and government regulators.

Example: in a recent case, a U.S. District Court in New York ruled that a Missouri-based website operator, who sold 19 books to New York residents, was subject to personal jurisdiction in New York. This means that the case that was filed in New York by New York residents, will remain in New York, and that the Missouri-based website operator must travel to New York, hire New York attorneys, and defend the suit in the courts in New York.
What’s The Solution

Don’t ever forget this simple truth (and I’m speaking from over 25 years’ experience representing software, information technology, and Internet companies)… even if you win one of these suits, YOU LOSE. So, your overriding objective is to stay out of court.

The best way to begin protecting your website business is to get a legal check-up. Your basic protection begins with a well-drafted and coordinated package of website legal documents consisting of one or more of the following:

  • Terms of Use;
  • Privacy Policy;
  • Customer Agreement (usually referred to as a subscription agreement, account agreement, terms of sale, or SaaS Agreement; and
  • DMCA Registration Form.

You also need a way to stay on top of new legal developments as they arise. My FREE newsletter, Website Law Alert, is designed to provide this timely, “need to know” information to you. You can sign up at my digicontracts.com site.

Copyright 2008 Chip Cooper

This article is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.

Chip Cooper is a leading information technology, software, and Internet attorney who helps small ecommerce and interactive website businesses nationwide stay out of court with affordable website legal compliance. To sign up for Chip’s FREE newsletter, Website Law Alert, and his FREE Special Report, “12 Sure-Fire Ways Your Website Can Get You Sued”, visit Chip’s digicontracts.com site, and also learn about his “Do-It-Myself” and “Do-It-For-Me” service options.

NSIS Installer Maker and the HM NIS Edit IDE

The NullSoft Scriptable Installer System is a great open source package for building Windows installers.  Recently I found an open source editor/IDE package that makes putting these things together a real snap!

First download the NSIS package and install.  Then download and install HM NIS Edit and you should be all set.

Tethering a Treo 700w Under Kubuntu Linux 8.04

I have finally been able to get the USB modem feature with the Windows Mobile 5, Verizon Treo working under Linux.

Following is a detailed how to on getting it set up and running.  In this case, I was doing it with an IBM ThinkPad T42 running Kubuntu 8.04.

This how to should help you figure out how to get other mobile devices to work as well.

  • The first thing that you need to do is make sure that you have the latest version of Windows Mobile 5 on your Treo 700w/700wx.  I won’t go through the details of that process as the docs on the Palm site cover it.  This gives you the new Modem app on the phone that we’ll use once you get your linux box all setup.
  • Install:
    • synce-dccm (and all deps)
    • synce-serial:
      • When installing chose the following serial interface:
        • /dev/ttyUSB0
      • Use the default IP address for ppp to windows device:
        • 192.168.131.102
      • Use the default remote IP address for ppp for windows device:
        • 192.168.131.201
  • Edit /etc/init.d/mountdevsubfs.sh:
    • uncommented the following lines:

# Magic to make /proc/bus/usb work
#
mkdir -p /dev/bus/usb/.usbfs
domount usbfs "" /dev/bus/usb/.usbfs -obusmode=0700,devmode=0600,listmode=0644
ln -s .usbfs/devices /dev/bus/usb/devices
mount –rbind /dev/bus/usb /proc/bus/usb

  • install latest version of wvdial
  • Edit /etc/ppp/options:
    • Comment out the following:

# lcp-echo-interval 30
# lcp-echo-failure 4

  • Turn off other network interfaces (this didn’t seem neccessary once it was set up but was helpful for testing)
  • Determine which driver/module you need to load (much of this information was gleaned from a howto on determining the correct module from scratch http://www.linuxtopia.org/online_books/linux_kernel/kernel_configuration/ch08s02.html):
    • Make sure that you have the kernel source for your current kernal installed
    • To figure out what version of the kernel you are runing type the following:
      • cat /proc/version
    • Figure out the specific vendor/product id for your device:
      • Plug in device and run a lsusb command.
      • You will get something similar to the following

Bus 004 Device 001: ID 0000:0000
Bus 003 Device 001: ID 0000:0000
Bus 002 Device 002: ID 045e:0301 Microsoft Corp.
Bus 002 Device 001: ID 0000:0000
Bus 001 Device 001: ID 0000:0000

  • Devices with an ID of 0000:0000 can be safely ignored as they are the USB host controllers for the usb bus.  If you have a number of other USB devices attached you’ll need to detach each to isolate and figure out which one is your handheld.  In the aforementioned example, I only have one USB device attached and entry is obvious.  After the Bus and Device entries there is an ID entry that contains a string of numbers and letters separated by a colon.  That is your vendor and product ID for your device respectively.  You will need these when loading your module and will need that information to figure out which module you will need to load.
  • Now that you know the vendor and product ID you will need to search through the linux driver files to find the driver that controls your device.  To do so go to /usr/src/linux-source-YOUR.VERSION/drivers/
  • In our case, our vendor ID is 045e so run the following command to find out which files contain that string:

find ./ -type f -exec fgrep -l 045E {} \;

  • In my case, my driver source file had the "e" in upper case, and that took a bit of searching around to figure out.  You may have to play around with the case of your search string to find the right source file.
  • find output the following:

./usb/serial/ipaq.c
./usb/misc/emi62_fw_s.h
./usb/misc/emi62_fw_m.h
./video/matrox/matroxfb_maven.c
./atm/pca200e.data

  • Since I know my device is a usb serial devide I started with the ipaq.c file.
  • Open the file and do a search for your vendor ID.  This brought me to the first of many entries with the MicroSoft vendor id:

        { USB_DEVICE(0x045E, 0x00CE) }, /* Microsoft USB Sync */
        { USB_DEVICE(0x045E, 0x0400) }, /* Windows Powered Pocket PC 2002 */
        { USB_DEVICE(0x045E, 0x0401) }, /* Windows Powered Pocket PC 2002 */
        { USB_DEVICE(0x045E, 0x0402) }, /* Windows Powered Pocket PC 2002 */

  • What you would do then, is search for your product ID, in our case 0301 from our lsusb output.  However, in this specific case, there doesn’t seem to be an entry for that model, but evidently the ipaq module contains support for another device that is similar enough that it works.  So, technically, you would search for a line that contained the following (I have fabricated this for purposes of this tutorial):

{ USB_DEVICE(0x045E, 0x0301) },

  • Drivers tell the kernel the devices that they support so that the kernel can bind the proper driver to the device.  This is done with the struct usb_device_id variable that contains our device’s entry.  The entries are a list of vendor/product IDs that are supported by the driver.  So, if your vendor/product id is in the list, your device is supported by this driver, and you can conclude that you need to load the ipaq module.
  • If that driver was not compiled in your distro of linux you will need to do a few extra steps. Basically:
  1. Find the USB vendor/product ID using lsusb.
  2. Search the kernel source tree for the vendor/product ID of the device.  Both ids should be in a struct usb_device_id definition.
  3. Search the kernel Makefiles for the CONFIG_ rule that builds the driver: find -type f -name Makefile | xargs grep ipaq
  4. Search in the kernel config system for that configuration value and go to that location in the menu that it specifies to enable that driver to be built.
  • Now that you know which module you need to load, load it in using modprobe specifying vendor/product:

modprobe ipaq vendor=0x045e product=0x0301

  • Add the following to /etc/rc.local so that the module will be loaded on boot.

/sbin/modprobe ipaq vendor=0x045e product=0x0079
touch /var/lock/subsys/local

  • Turn on the usb modem program on the phone.
  • Plug in phone and check messages to make sure that the right driver is used when creating the device file for your handheld.

Jun 10 15:57:47 transient kernel: [ 7022.957111] usb 2-2: new full speed USB device using uhci_hcd and address 3
Jun 10 15:57:47 transient kernel: [ 7023.142403] usb 2-2: configuration #1 chosen from 1 choice
Jun 10 15:57:47 transient kernel: [ 7023.146207] ipaq 2-2:1.0: PocketPC PDA converter detected
Jun 10 15:57:47 transient kernel: [ 7023.149911] usb 2-2: PocketPC PDA converter now attached to ttyUSB0

  • Assuming that you got the aforementioned (or something similar specific to your device) you are ready to configure the modem.
  • run wvdialconf.  If it runs properly you should get a confirmation message and a new file will be created in /etc/wvdial.conf.
  • Now, try running wvdial and see what happens.
    • In my case it connected but then lost the signal.
    • I made the following tweeks to my wvdial.conf file.  Simply add:

Stupid Mode = yes

  • run wvdial and if successful you should get something like this:

–> WvDial: Internet dialer version 1.60
–> Cannot get information for serial port.
–> Initializing modem.
–> Sending: ATZ
ATZ
OK
–> Sending: ATQ0 V1 E1 S0=0 &C1 &D2 +FCLASS=0
ATQ0 V1 E1 S0=0 &C1 &D2 +FCLASS=0
OK
–> Sending: ATQ0 V1 E1 S0=0 &C1 &D2 +FCLASS=0
ATQ0 V1 E1 S0=0 &C1 &D2 +FCLASS=0
OK
–> Modem initialized.
–> Sending: ATDT#777
–> Waiting for carrier.
ATDT#777
CONNECT
–> Carrier detected.  Starting PPP immediately.
–> Starting pppd at Tue Jun 10 16:05:33 2008
–> Pid of pppd: 30644
–> Using interface ppp0
–> pppd: ��[06][08]P�[06][08]��[06][08]
–> pppd: ��[06][08]P�[06][08]��[06][08]
–> pppd: ��[06][08]P�[06][08]��[06][08]
–> pppd: ��[06][08]P�[06][08]��[06][08]
–> pppd: ��[06][08]P�[06][08]��[06][08]
–> remote IP address 66.174.12.5
–> pppd: ��[06][08]P�[06][08]��[06][08]
–> primary   DNS address 66.174.95.44
–> pppd: ��[06][08]P�[06][08]��[06][08]
–> secondary DNS address 69.78.96.14
–> pppd: ��[06][08]P�[06][08]��[06][08]

  • Check ifconfig for a proper ppp0 entry and you are all set.
  • To disconnect simply type Ctrl-C in that terminal in which you launched wvdial and it will disconnect your modem.

Creating Aliases with a “.” in them under qmail

If you are creating aliases that contain a "." in qmail via the command line you need to make sure to replace any "."s with ":"s.

Otherwise, qmail will simply deliver the mail to the equivalent of /dev/null.

Such that the alias ryan.chapin@nbinteractive.com’s alias would be:
.qmail-ryan:chapin

Boost the Effectiveness of your Contact Form . . . Respond Promptly!

So you have a Contact Us form on your site, with which, customers and prospects can easily send you an e-mail.  That’s all well and good, but if you don’t respond to those e-mails in a timely manner you could lose a potential new client.
This all ties into basic, human psychology.  People want instant gratification and they want it on their terms.  Which is one of the reasons why providing a contact form is so important.  It enables a prospect to send you an e-mail directly from your website without having to manually copy your e-mail address and then compose and send you a message.

The Contact form makes it easy for them to send you an e-mail, right then and there.  But that is only the first half of it.  The timeliness of your response to that e-mail is crucial for brining in new business.

Responding right away helps to make a great first impression on your prospect and tells them that you are on-the-ball.  Moreover, in many cases if a prospect is actively looking for your product or service and submitting contact forms on multiple sites, they are likely to go with the first person who can get back to them and then demonstrate that they are able to solve their problem or provide a satisfactory product at a reasonable price.

Waiting a day or so to return those e-mails can cost you a new customer.

There are a number of things that you can do to make it easier for you to be aware of and respond to these e-mails:

  1. Get an e-mail enabled hand-held device:  Treos, Blackberrys, iPhones and others allow you to receive e-mail anywhere you have cell coverage.  This enables you to keep an eye on your Inbox even when away from your desk.  These devices are becoming much more affordable and are worth their weight in gold if you spend anytime out of the office.
  2. Have multiple people in your organization receive Contact Us form e-mails:  Set up the form such that multiple people in your organization will receive these e-mails.  Then have whoever sees it first respond and BCC everyone else on the list.  This let’s everyone in your organization know that someone has this one and gives you wider coverage.
  3. Set your e-mail client to automatically check mail:  You can configure your e-mail client (Outlook, Thunderbird, etc.) to automatically check mail for you and alert you when new messages come in.  This will let you know immediately when you get a new e-mail from your Contact form.
  4. Make sure to have a computer on and e-mail up at work:  This sounds obvious.  However, not every business owner or salesperson is always sitting behind a desk.  We have one client who runs a restaurant.  She keeps a laptop up and running in a place where she can easily check her e-mail during the day.  This enables her to see requests for carryouts or catering as they come in.

Keep these tips in mind and make sure to respond promptly to any e-mails that come to you via your website’s Contact form and you will hopefully see an increase in new business.

Loading and Manipulating FlashPaper 2.0 SWFs into Flash

This tutorial demonstrates how to load and manipulate (resize in this example, but once you have access to the API you can do a whole lot of other things) FlashPaper 2.0 SWF files with ActionScript 2.0.

You will need:

  • Flash MX 2004 or Flash 8
  • FlashPaper 2.0

Click here to see the example in action.
Click on the attachment to download sample files.
In this example, we will simply load a FlashPaper 2.0 document and scale it to fit the size of our Flash Movie.

Here’s an article about using FlashPaper documents.
For more details see the documentation on the FlashPaper API.

Add the following code to the first frame of your movie.

// Creating the MovieClip into which we’ll load our Flash Paper document.
this.createEmptyMovieClip( "testMovie_mc", this.getNextHighestDepth() );

// callback functions for this clip
var mcObjListener = new Object();
mcObjListener.onLoadComplete = function(){
    testMovie_mc._visible = false;
}
mcObjListener.onLoadInit = function( arg_target:MovieClip ):Void{
    trace( "running the onLoadInit callback" );
    trace( "arg_target = " + arg_target );
   
    // We’ll have to wait until the first page of the flash paper document has loaded
    // before we have access to the FlashPaper API
    // To do so, we’ll set up an interval that will check for it’s existence.
    // Then run the setSize method
    var var_intervalID = 0;
   
    // Our check function
    function checkFlashPaperLoaded(){
        // Hide the holder clip until it is loaded
        // eval( arg_target )._visible = false;
       
        // Getting a reference to our FlashPaper object
        var var_flashPaperObj = eval( arg_target ).getIFlashPaper();
        trace( "var_flashPaperObj = " + var_flashPaperObj );
       
        if( !var_flashPaperObj ){
            return;
        }
        else{
            trace( "We now have access to our FlashPaper API" );
            clearInterval( var_intervalID );
           
            // Resize the doc
            var_flashPaperObj.setSize( 800, 600 );
           
            // Show it
            eval( arg_target )._visible = true;
        }
    }
    var_intervalID = setInterval(checkFlashPaperLoaded, 100);
};

// Here we create a new MovieClipLoader Object
var var_movieClipLoader = new MovieClipLoader();
           
// Here we add the listener to our new MovieClipLoader Object
var_movieClipLoader.addListener( mcObjListener );
       
// Now we use our new MovieClipLoader object to load the swf into the movieclip holder
var_movieClipLoader.loadClip( "build.it.and.then.tell.them.swf", "testMovie_mc" );

Make sure you have a FlashPaper 2.0 SWF of the appropriate name in the same directory and compile to see you document in Flash.

Remember that the FlashPlayer security settings will not allow you to view this example in a browser locally.  To see it in a browser, publish a .html file with it and post to your webserver.

Using Michael Jordan’s Open Source Captioned Skins for the FLVPlayback Component in AS 2.0

Following is a quick tutorial on how to set-up and use the set of captioned FLVPlayback skins created by Michael Jordan.

This tutorial covers using the skins with ActionScript 2.0 cuepoints.

First off, download the set of skins.  I’ve included them with this blog entry (because Adobe is notorious for moving and deleting pages), but there may be a newer version out there so check out this page, and/or Michael’s page.

Once you’ve downloaded and installed the skins fire up Flash and open a new document.

Import your .flv video and place an instance on the stage.

Name your FLVPlayer instance flvInstance.

In the Component Inspector set your skin to one of the Captioned skins you just installed.

Add the following code to the first frame of your movie, or add it to an .as file and include it into your .fla file.

// —————————————————————————-

/*
Defining cue points
We must define an ActionScript cuePoint object and a parameters object that contains the caption content
*/

// Example of a cuepoint that includes a speaker indicator:
var var_cuePoint_00_content:Object = { en: "Here we define our first cuepoint.", spk: "Ryan" };
// Now we define our time, the name of the cueoint and add the aforementioned object as the cuepoint’s parameters
var var_cuePoint_00:Object = { time: 2.05, name: "caption", type: "actionscript", parameters: var_cuePoint_00_content };

// Example of item without a speaker:
var var_cuePoint_01_content:Object = { en: "Here is the second cuepoint" };
var var_cuePoint_01:Object = { time: 4.05, name: "caption", type: "actionscript", parameters: var_cuePoint_01_content };

// Adding our cue points to our FLVPlayer instance
flvInstance.addASCuePoint( var_cuePoint_00 );
flvInstance.addASCuePoint( var_cuePoint_01 );

// Adding a listener for our FLVPlayback instance so you can see what’s going
var listenerObject:Object = new Object();
listenerObject.cuePoint = function(eventObject:Object) {
    trace( "Elapsed time in seconds: " + flvInstance.playheadTime + "\n" );
    for( var prop:String in eventObject ){
        trace( "Property  [" + prop + "] = " + eventObject[prop] );
        if( prop == "info" ){
            trace( "the info property" );
           
            for( var infoProp:String in eventObject[prop] ){
                trace( "Property [" + infoProp + "] = " + eventObject[prop][infoProp] );
            }
        }
    }
};
flvInstance.addEventListener("cuePoint",listenerObject);

// —————————————————————————-

Compile your .swf, click on the "CC" button, play your FLV and you should see your captions as your video plays

Setting Up an IIS Webserver under Windows XP Pro

I recently had a client who was hosting a site on IIS under Windows XP Pro using .NET and ASP.

As a result, I needed to set up an appropriate development environment to test and debug the site before handing it over.

I opted for setting up VMware install that was running the necessary OS and software.

Following is a quick how-to on setting it all up.

Installing IIS 5.1 and .NET 2.0 on Windows XP Pro:

  1. Go to Add/Remove programs
  2. Put the WinXP Pro install CD in the machine
  3. Click on Add/Remove Windows Components and click on the check box next to Internet Information Services (IIS)
  4. After installation you should be able to open up a browser and type "localhost" and get the default welcome page.
  5. If you get either a "You are not authorized to view this page" or a user name and password prompt, make sure that the user account with which you are currently logged in has administrator rights and that you have a password set for that account.
  6. Install .NET
  7. Register .NET with IIS
    1. Open a command prompt window, change dir to C:\WINDOWS\Microsoft.NET\Framework\v2.0.50727 (or whatever other version you are registering)
    2. Run the following commands in sequence:
      1. aspnet_regiis -i
      2. aspnet_regiis -s W3SVC/
  8. Make sure to include the .aspx extension on your files and you should be all set to start developing .NET applications.
  9. To enable other machines to connect to your new webserver go to Control Panel/Security Center/ and click on "Windows Firewall" under Manage Security settings for:
    1. Go to the Advanced Tab
    2. Click on the "Settings" button next to the "Network Connection Settings" and click on the check box next to "Web Server (HTTP)".

Your Most Popular Entry Page and Its Impact on Layout and Design

Knowing your most popular entry point helps you determine the kind of content that is driving traffic to your site.  This in turn helps you determine what kind of changes and additional content you should add to your site to help boost your success.  There are a number of different tracking and reporting packages that can answer this question.  NBI provides a hosted tracking solution called goalTracker which enables you to answer that and many other questions about your website traffic.  However, regardless of whether or not you know what your most popular entry page is, there are still a number of things you can, and should, do to your site to help increase its effectiveness.

As I mentioned, more often than not, the most popular entry page on your site is not the home page.  Search engines categorize and provide links to every single page on your site.  People will post links to various pages in forums and send links to their colleagues in e-mail.  As a result, your ENTIRE WEBSITE should be geared towards being an entry point for a new visitor.

That might sound like a tall order but there are a few simple things that you can do with your site to make sure that every page provides the necessary information to your new website visitors.  Add the following to each page on your site:

  • Include your logo and a tagline:  Answer the question who are you and what do you do?  Make sure to have your logo (or some other indication of your business?s name) and a tagline prominent on each page.  Some sites have web pages that include pop-up pages, or pages that are only supposed to be viewed from another page on the site that don?t include the basic information about the company.  Someone might start their visit on that page, and if they can?t quickly figure out who you are and what you do for them, you may lose out on a new prospect.
  • Include links to pages that are valuable to your visitors:  What information are they most likely looking for or is of value to them?  One of the most important things you can do is to make your site a resource for people who might be looking for your products or services (see this article: “Write Your Website Content with Your Visitor In Mind” for more info).  Do you have a Free Resources section?  A Blog?  List of Articles or other content for your visitors?  If so, make sure there is a prominent link to that section on each and every page.
  • Include a top and/or side navigational bar:  What are the most important pages on your site?  Include them in some sort of prominent navigation that is on every page.  In many cases that navigation will include something like: Home, About Us, Services, Products, Free Resources, Contact Us.  This makes it easy for someone to quickly see what you have to offer and to easily get around on your site.
  • Conspicuous Specials, Features, or other important links:  If you have a specials page, or an important upcoming event, make sure to include a link.
  • Include a Footer:  A footer is content that appears at the bottom of each page on your site.  In many cases you will want to include the following information.
    • The geographic area that you serve
    • Your phone number
    • Your address
  • Avoid frames: If your site is designed in frames consider a re-design.  A frames based website displays a number of different independent web pages on a single screen.  This is fine as long as someone started their journey on the appropriate web page, but many times a search engine will categorize and provide a link to one of those pages and that page will not have any navigation, logo, tagline, or other information to give the visitor somewhere else to go.

Once you make these changes to your site every page will be a great entry page.

Most people assume that a visit to their website begins on their home page. The reality is that most website visits begin on other pages on the site and that those pages are not effective entry pages.

Do you know what your most popular entry page is?

Does the layout and design of your site enable those who enter any page to easily find out more about you and your offerings without leaving in frustration?

Regardless of whether you can answer the first question, there are a number of things that you can do to your site that will help you make the most out of your traffic no matter what page people use as an entry point.
Knowing your most popular entry point helps you determine the kind of content that is driving traffic to your site. This in turn helps you determine what kind of changes and additional content you should add to your site to help boost your success. There are a number of different tracking and reporting packages that can answer this question. NBI provides a hosted tracking solution called goalTracker which enables you to answer that and many other questions about your website traffic. However, regardless of whether or not you know what your most popular entry page is, there are still a number of things you can, and should, do to your site to help increase its effectiveness.

As I mentioned, more often than not, the most popular entry page on your site is not the home page. Search engines categorize and provide links to every single page on your site. People will post links to various pages in forums and send links to their colleagues in e-mail. As a result, your ENTIRE WEBSITE should be geared towards being an entry point for a new visitor.

That might sound like a tall order but there are a few simple things that you can do with your site to make sure that every page provides the necessary information to your new website visitors. Add the following to each page on your site:

  • Include your logo and a tagline: Answer the question who are you and what do you do? Make sure to have your logo (or some other indication of your business name) and a tagline prominent on each page. Some sites have web pages that include pop-up pages, or pages that are only supposed to be viewed from another page on the site that dont include the basic information about the company. Someone might start their visit on that page, and if they cant quickly figure out who you are and what you do for them, you may lose out on a new prospect.
  • Include links to pages that are valuable to your visitors:? What information are they most likely looking for or is of value to them? One of the most important things you can do is to make your site a resource for people who might be looking for your products or services (see this article: “Write Your Website Content with Your Visitor In Mind” for more info). Do you have a Free Resources section? A Blog? List of Articles or other content for your visitors? If so, make sure there is a prominent link to that section on each and every page.
  • Include a top and/or side navigational bar:? What are the most important pages on your site? Include them in some sort of prominent navigation that is on every page. In many cases that navigation will include something like: Home, About Us, Services, Products, Free Resources, Contact Us. This makes it easy for someone to quickly see what you have to offer and to easily get around on your site.
  • Conspicuous Specials, Features, or other important links:? If you have a specials page, or an important upcoming event, make sure to include a link.
  • Include a Footer: A footer is content that appears at the bottom of each page on your site. In many cases you will want to include the following information.
    • The geographic area that you serve
    • Your phone number
    • Your address?
  • Avoid frames: If your site is designed in frames consider a re-design. A frames based website displays a number of different independent web pages on a single screen. This is fine as long as someone started their journey on the appropriate web page, but many times a search engine will categorize and provide a link to one of those pages and that page will not have any navigation, logo, tagline, or other information to give the visitor somewhere else to go.

Once you make these changes to your site every page will be a great entry page.