I recently finished reading Seth Godin’s Purple Cow, Transform Your Business by Being Remarkable and would strongly suggest that any business owner, manager, C-Level executive, or marketer read it.
His main thesis is that the marketing paradigm has changed and that instead of trying to market to a broad audience with traditional methods you must position, or change, your brand or company so that it highlights something that is remarkable and targets a very specific niche of early adopters. And → Continue reading “Marketing Book Review: Purple Cow by Seth Godin”
We have a client that is in need of some dynamic Flash charts. After some googling I came accross the