Writing BIG Articles

In the latest DoshDosh article he not only provides good actionable (I can do this right now) information for people and their websites, but provides back-up information, links to other blogs and articles and books that he has written.

Instead of just putting together a 500 word article about something he writes a paper, of sorts.? Does he research and then synthesizes that information into something that is relevant to the online marketing worldf

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